When their first wine, The Prisoner, was released two decades ago as a complex blend of some of California’s best and most unusual grape varieties, it swiftly and permanently changed the perception of what a red blend wine could be. Since then, the company has grown to include a range of rule-bending blends with provocative label designs, being recognized by fans and wine critics alike as one of the most bold and innovative wine brands in the market, leading the resurgence of California luxury red blends and earning “cult” wine status.

Today, Director of Winemaking Todd Ricard and his team work with over 100 growers in northern California, bringing together exceptional fruit to produce a family of intriguing wines unrestricted by tradition. The Prisoner Wine Company is located on the legendary Highway 29 in Napa Valley and welcomes visitors year-round for unexpected, immersive experiences.

The brand name and flagship label were inspired by an etching titled Le Petit Prisonnier by 19th century Spanish artist Francisco Goya. Its subtitle translates to “the custody is as barbaric as the crime”. The sketch is part of Goya’s series The Disasters of War, created as a visual protest to the injustice and brutality of the Spanish War of Independence in 1808. From its founding, The Prisoner Wine Company has stood against oppression while embracing creativity. Fighting injustices in our society, especially those tied to our prison and policing systems, is indelibly etched into their identity and a focus of their commitment as an organization.