Social Hour Cocktails is a premium, New York-based canned cocktail company founded by Tom Macy and Julie Reiner, the team behind the renowned Clover Club cocktail bar in Brooklyn.  After over a decade of tending bar and creating menus, Tom took on the challenge of transferring his creations to a can without sacrificing any quality. The company launched in 2020. Tom spent the next 4 years self-distributing, honing and tweaking their brand along the way. The brand's name, Social Hour, is a nod to the ritualistic cocktail hour that Tom's grandparents held daily, emphasizing the social aspect of sharing cocktails with others.

Social Hour’s cocktails are proudly manufactured in New York State. Their cocktails are primarily made from New York spirits, which have been distilled from New York crops. They use real spirits, wines, and liqueurs, as well as natural extracts, fruit juices, flavors and any other common ingredient you’d find at a top cocktail bar.  No artificial sweeteners, flavors, preservatives, or colors are used in their cocktails.

Social Hour Cocktails offers a range of unique, full-proof cocktails in the style of fizzes, highballs, and spritzes, with the same ABV, ingredient ratio, and serving size as those made from scratch. The brand prides itself on creating cocktails that are not too sweet and have a balanced flavor profile.