The Colla family has been a winemaking family in the Langhe since the beginning of the 18th century but despite their long history, Poderi Colla is one of the newest estates in the region. It was started in 1994 by Tino Colla and his niece, Frederica (the daughter of the legendary winemaker Beppe Colla of Prunotto fame).

What is now Poderi Colla is the product of thirty years of experience from owning Prunotto and vinifying nearly all the great vineyards of Barolo and Barbaresco. Beppe, Frederica, and Tino used their intimate understanding of vineyards throughout the region to buy three specific estates. Those three estates now comprise Poderi Colla.

Their vineyards are located in the Langhe region in the south of Tanaro river at an altitude between 210 and 400 metres above sea level. The soil is composed of clay and limestone-rich fossil Marne di Sant’Agata, with colours ranging from white yellowish to blue: they provide elegance and complexity to the wines produced on these hills.