The Echeverria family emigrated from Amezqueta, a quaint hamlet in Spain's Basque region, to Chile in the 1750s. They settled on the northwestern fringes of Santiago, cultivating agricultural lands where they grew grapes among other crops. In 1930, Roger Piffre de Vauban, a French engineer from Montpellier and the maternal grandfather of Roberto Echeverra, journeyed to Chile's Curicó Valley, located approximately 200 kilometers south of Santiago.

Viña Echeverria is located in the eastern part of the Curico Valley, closer to the Andes Mountains. Its location here between the Andes and coastal mountains allows for diurnal temperature variation, which has the effect of producing high acid and high sugar content, as the grapes’ exposure to sunlight increases the ripening qualities, while the sudden drop in temperature at night preserves the balance of natural acids in the grape.

Today, Viña Echeverria remains a family-run estate winery, maintaining the same vineyards and homestead as nearly a century ago. The Echeverria family has cultivated 65 hectares of sustainably managed vineyards in Chile's Central Valley, with Roberto Echeverria continuing to play an active role in the business. He inspires his family to innovate and captivate new customers.