In 1987, Booker Noe, Jim Beam’s Grandson and Master Distiller, introduced his own signature bourbon, Booker's True Barrel Bourbon. Inspired by a 200-year-old tradition of sipping whiskey straight-from-the-barrel, Booker's Bourbon was created as the ultimate holiday gift for Booker's special friends. It was so well received that Booker decided to make this formerly private stock available to bourbon lovers.

Fred Noe, son of Booker Noe, distiller of Beam Bourbons, and great-grandson of the legendary Jim Beam, personally samples each barrel of Booker's Bourbon and decides when it's ready. The complexity provided by this straight-from-the-barrel bourbon makes Booker's the rarest, absolute best bourbon you'll ever taste. Once it’s aged to perfection, which always varies, the liquid is bottled uncut and unfiltered.